Percept Media, the media planning, buying and evaluation arm of Percept Limited, entered into a strategic alliance with Pointlogic, a world renowned player providingintegrated marketing communications and marketing ROI solutions. Through this alliance Percept will customize and localize the world class suite of offerings from Pointlogic and apply them to Indian advertisers and marketers using consumer insights & expertise.
As media channels evolve it has become increasingly difficult to compare the performance of each media channel. Percept & Pointlogic will offer consulting, modeling and easy-to-use customizable software solutions for communication planning, ROI modeling, targeting and segmentation to Indian companies. Percept will apply Pointlogic methods and tools leading to services to gain a competitive advantage in the media and communications domain. It’s the first true consumer centric and holistic approach adopted by an Indian agency assessing all the different ways consumers interact with brands leading to an integrated management of marketing communication.
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